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Social Media App - Onboarding Redesign
Challenges:
The original sign-up flow was confusing and cluttered
It included a looped background video that made the app feel bloated and slow
What I Did:
Redesigned the onboarding process for clarity and ease
Improved button sizing, spacing, and hierarchy
Updated visual style to feel more premium and trustworthy
Results:
Smoother onboarding experience
Improved quality of the app
Reduced visual noise and loading issues
KinoRoots - Registered Nurse Website Redesign
Project Focus:
UX, navigation, homepage optimization
Challenges:
Site had too many scattered pages
The homepage was underutilized despite being the highest traffic point
What I Did:
Consolidated pages to improve flow and navigation
Redesigned the homepage with a CTA
Enhanced structure and messaging to reflect professionalism
Results:
Increased traffic and engagement post-launch
Client is now testing where to drive traffic: her Fullscript store or direct contact
MOTION
Ukai and All Its Friends - Art Impact & DUCA
My Role: Motion Lead & Editor
Scope:
Full creative control over intro and outro animations
Brought a chaotic logo to life while keeping it readable
Created a subtle motion identity for DUCA without overusing glitch effects
Edited, mixed sound, and designed all graphical elements in the video
W=0 - YouTube Shorts Channel
What I Did:
Created short, punchy content for fast consumption
Monitored performance to understand what drives engagement
Results:
Over 290,000 views in under 2 years
Nearly 1,000 subscribers
Foundation for a future ad/video agency
Designed to grow passively with evergreen content
Makeup for Reel
Client Need:
A <1-minute animated portfolio reel
What I Did:
Transformed static portfolio pieces into motion
Focused on clarity, pacing, and tone
Compressed a broad body of work into a concise, high-impact reel
God Tier - Album Art & Promotional Design
Directed and photographed original album art
Edited and designed the main artwork
Created a cohesive visual identity for web, social, and print
Designed mini print assets for merchandise and album promotion
